Brookings Fellow Cynthia Schneider has a great TED talk about how popular television shows like Afghan Idol and Poet of the Millions, which is broadcast throughout the Arab world, are changing tribal societies.  These merit-based competitions, with equal access to everyone and the winner selected via SMS voting, are reaching incredibly deep into society. People of all ages go to great lengths to watch the shows in private and public places, and become so engaged that they campaign for their favorite candidate.
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