Colleen Graffy has an article, The Rise of Public Diplomacy 2.0, in the Fall issue of The Journal of International Security Affairs. Graffy is a professor at Pepperdine University’s law school and director of global programs. She recently served as the first deputy assistant secretary for Public Diplomacy to be appointed to the State Department, serving in the Bureau of European and Eurasian Affairs. According to her Pepperdine bio, “Professor Graffy was the first high level US government official to actively advance ‘Public Diplomacy 2.0’ using Twitter and other social media platforms to further U.S. communications.”

Traditionally, the State Department has been risk averse when it comes to getting its message out, Graffy says, with off-the-record, print-centric roundtables the primary means that U.S. embassies used to communicate. But audiences in those countries were increasingly shaping their views from watching television and listening to radio.

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