Over $2 million has been raised through mobile phone giving for earthquake aid in Haiti, according to the New York Times Lede blog. Awareness of the different ways to donate — text “Haiti” to 90999 to donate $10 to the Red Cross or “YELE” to 501501 donate $5 to Haitian-born musician Wyclef Jean’s charity — has been helped by word-of-mouth publicizing on Facebook and Twitter:
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